First people that have found your site love the content and they link to you. It is difficult to build your link popularity this way because in order for you to get links people have to see the site. In order to get them to your site you usually have to do expensive advertising. Once a site gets popular and becomes know as being a resource or has a product or service thats in high demand people will link from their site to yours.

Every site on the Internet has zero links at inception. However the most popular sites like Amazon, Fed Ex, Ebay and others have tens of thousands of sites that link to them. On line press releases and articles with links also build link popularity by creating a link to your site and by generating traffic to your site.

The second way to to buy a link. Buying a link from a popular site can be very expensive. Depending on how popular the site is a link can sell for anywhere from $20 to $2,000 and up per month for each link. Many sites such as corporate and education or government sites will not sell a link because they don't know you, your reputation or they are restricted from doing so by law.

The third way is to trade links with other sites. For most of us this is the most responsible, sane way to get links to our sites. You may have received an email in the past from people who claim to have looked at your site and would like to exchange links with you. Link building companies that research partners, find relevant links and broker a trade charge between $25 and $75 dollars each. Getting links to your site is not rocket science. However it is hard work and takes a lot of time to do.

In the past, to run a good reciprocal links section on your website, it took effort and a lot of time. Manual Link building does not happen over night. This time is time that could be better spent running your business.