If you're not linked online to your target audience, they cannot know you are there and will not find you. If you have no traffic, you will have no sales.

Many search engines are now using inbound links as major criteria to ranking your site. If you have a number of inbound links your site is considered popular. Search engines "surf backwards" looking for a common theme among the sites that link to you. Sites that link to you should have the same general topic as your site. We facilitate adding the links to the directory, following up to make sure they keep their commitment and play watchdog to make sure the links stay in place.

Reciprocal linking is the process of developing exchanges between sites that are of the same theme, which will ensure that your website is highly ranked among the search engines, has good link popularity, and can be easily found online.

In terms of a traffic increase, sites we've set up reciprocal links with often experience a significant increase in traffic. This increase will continue building over the months to come as the number of links in our system increase. Traffic will come from sites linking to you directly, and will also come 'indirectly' (but significantly) from the search engines and directories as your positioning improves.

The effect on your search engine positioning can take up to 2 months (or longer, depending on the particular search engine). Please note: the search engines must find your incoming reciprocal links on their own as they spider the sites linking back to you. These search engines will also continue to consider other key elements in the ranking of your site for and placement of your keywords.

Our reciprocal linking service is an important step in a long-term, committed effort on your part toward effective site promotion and networking. Simply put, if you are not linked, you're invisible. No one will know your Web site is there.

The goal is to establish or add to your network of incoming reciprocal links in order to increase AND to improve your 'link popularity', which is now a key factor in achieving your best possible positioning on the major search engines and directories.

There are other link popularity benefits you need to know about. For the search engines, it is extremely important that your site be heavily networked across the Internet within your subject matter. Reciprocal links enhance your positioning in the top search engines that increasingly look for sites with high 'link popularity'.

Every site that is listed within our directory also offers a link back to you. You must link to this directory from the index page, because that's what your reciprocal link partners most want and it is the most logical place for the search engines to find the link so they can spider the directory. We will generate this link directory for you. This link directory empowers you to become an outstanding portal resource, with visitors coming back repeatedly to use your reciprocal links.

If you are interested in our reciprocal linking campaign but are worried about losing traffic, please remember that the value of links is clear for the Web's biggest sites: AOL.com, CNET, The New York Times, HotWired, Netscape, Yahoo!. None of them hemorrhage traffic despite pointing to other sites.

In the words of Submit-It founder Scott Banister, "Yahoo is a big link to elsewhere, and they're worth $billions. Links work."

A reciprocal linking campaign is a time-consuming process, which in the past had to be done be done by hand, one at a time. The goal is to establish a professional and mutually beneficial relationship on your behalf with the right reciprocal link partners for your business.

Currently we handle maintain 35 separate categories of businesses so we cover the full spectrum. About 85% of our business is for business-to-business and consumer sales companies.

We are selective in the businesses we serve, and reserve the right to refuse service to any site we feel has zero link potential or degrades the Web and Internet. These include sites we personally consider to be offensive or negative, non-professional sites hosted on free services, and 'cloned' affiliate sites.

Some search engines take only a couple of days to search through your site and others can take months. Generally, it will take 90 days to get fully propagated in the search engines. Normally reciprocal links begin to show up in back link searches within 45-60 days.

A search engine is an automated process also called (among other things) a bot, robot or spider. These bots follow links and crawl through sites, index words that are unique to the page and throw out all of the generic words like: it, at, the, web, site etc. Directories have human editors who look at your site and decide to include your site in their directory or not. They are set up in categories much like you would find in the yellow pages. This is what each site in our system has agreed to host and link back to you.

At focusedlinks.com, reciprocal linking is what we do exclusively. We have developed a state of the art link popularity technology that allows us to place, modify and update your links directory without you having to modify, FTP up to the server, or even hire a web master to make changes. We set very high standards of performance for ourselves in both the quality of the reciprocal links we deliver as well as the low cost of our service. Our customers are our best referral.